Jim joined Tyco International in September of 2003. He is responsible for the corporation’s marketing communications organization and programs including image and reputation through advertising, branding, on line media and identity programs worldwide. His work for Tyco was recognized as the Best Corporate Advertising Program by Investor Relations Magazine and by the Business Marketing Association of New York’s 2005 ACE Awards.
He is responsible for the development of three new company identities, names and identity guidelines for Tyco’s split into three spin off companies.
Prior to joining Tyco Jim spent 23 years with General Electric Company. As GE’s Manager of Corporate Advertising, Jim was responsible for managing and directing GE’s world famous ‘We bring good things to life.’ ad campaign. He was also responsible for media selection and buying and image tracking and research. Advertising Age Magazine selected him as one of 16 Global Media Innovators in 1998.
Jim also has extensive experience in business-to-business advertising programs, having led an award-winning communications program to establish GE as a credible supplier to the automotive industry in the late 1980's. A program he led in 2002 launching a new GE ultrasound product was awarded a Silver Effie Award, the ad industry's highest honor for communications effectiveness.
In addition to his advertising work Mr. Harman lead the development and implementation of GE's identity makeover in the early 1990's--one of the largest and most far-reaching identity program rollouts in corporate history.
Prior to joining GE, Jim worked as Director of Internal Communications at Colonial Penn Insurance Company in Philadelphia and as an account executive with a major public relations agency in New York City.
He holds a B.A. degree in Journalism from Ohio Wesleyan University. He is a member of the Association of National Advertisers. He is also on the Board of the National Advertising Review Board.